Follow up with visitors the way you'd want to be followed up with

Tell visitors in your privacy policy

If you identify visitors, say so. Your website's privacy policy should explain that you use visitor identification and analytics, what you collect, why, and how someone can ask you to stop contacting them or delete what you hold. We'll share suggested wording during setup.

Know the rules where you work

Privacy and marketing rules differ by state and by channel. Email, phone calls and text messages each come with their own requirements, and some states give residents specific rights over their personal data. This page isn't legal advice: check your follow-up process with your own attorney, especially before calling or texting anyone who hasn't asked you to.

Follow up with care

• Reach out once or twice, with something useful: an estimate, a seasonal offer, an answer to what they were reading about.
• Honor every opt-out right away, and keep it honored.
• Don't quote a visitor's browsing history back to them in detail. “Saw you might be looking at heat pumps” is enough.
• Leave alone anyone who is clearly not a customer: job seekers, vendors, competitors.

This website

hvaclead.co uses a visitor analytics tag that counts visits and may identify the companies and people behind them. When you submit a form here, we store what you entered (your name, business, email, phone and message) to contact you about LeadHVAC. To have your details removed, ask us through the contact form and say so in the message.